As a small business owner, you may not understand the importance of your commercial sign design. The reality is that your company's signs are going to be your entire brand identity for your target market until the customers actually do business with you. As a result, the design phase alone is of vital importance. Here are some tips to help you focus on the elements that matter for effectively branding your company on your new commercial signs.

Spotlight Your Name

The focal point of your sign's design should be your company name. The logo and name that you design to develop your company's reputation on will be the first thing that people see, which makes it the primary element that your customers will associate with your business. Making your name the most prominent part of the sign helps assure that people will remember your company name even if they haven't done business with you yet.

Highlight Your Identity

Your brand identity is about more than just your company's logo and name. Your company's brand is also about the colors that you select, the fonts that you choose, and even the images that you typically use in your marketing materials. Branding that is truly effective will make it easy for your customers to recognize you at a glance no matter which marketing materials they're looking at. If you're currently establishing a new business, you might want to work with a marketing specialist to build a brand identity that truly represents your company's mission.

Emphasize Your Values

When you're designing new signs for your business, you'll want to be sure that the choices that you make are true to your brand's mission and values. As an example, businesses that promote environmental preservation and mindfulness shouldn't invest in signs that are outfitted with neon-lit signs. Make sure that the images, materials, and design are in line with your company's core values.

Think about what you want your company's new signs to say to the general public. Before you invest in any new signs, take that core message to a marketing specialist who can help you craft a brand identity that represents those things. Then, you can take your brand identity and any sketches to the sign manufacturer to have a new commercial sign designed with your core brand in mind. The better prepared you are, the easier it will be for the sign company to produce something that matches your needs and your company's identity.

One company that might be able to help you with your branding goals through custom signs is Snyder Signs Inc.